Taylor Swift Crashes Ticketmaster
Taylor Swift – radioaustintexas.com
Radio Austin
Taylor Swift ticket sales crash the Ticketmaster website.
T-Swift’s world-tour rush crashed Ticketmaster, highlighting the reach of Live Nation’s concert empire
Alexa, play “Bad Blood”… Taylor Swift fans have major beef with Ticketmaster. On Tuesday, the Live Nation-owned ticket platform suffered outages after millions of Swifties tried buying tickets to Taylor’s 2023 “Eras” tour, her first in five years. Presale tix were going for $49 to $500 on Ticketmaster, but resellers quickly began listing seats for as much as $21K+ on third-party sites like StubHub. Some police stations warned fans about a surge in ticket scammers.
https://www.youtube.com/watch?v=oziFW8Hb0lQ
Fans said they were forced to wait hours for site access — and many still couldn’t complete their transactions, despite having a presale code.
Ticketmaster said the problems were a result of “historically unprecedented demand,” and it extended the presale event for an extra day.
FYI: Swift’s “Midnights” became Spotify’s most-streamed album in a single-day when it dropped last month.
Pop-star performances… at Super Bowl prices. The live-music industry has had a show-stopping comeback since the pandemic hit. Last quarter, Live Nation’s revenue climbed 63% from 2019, and it’s on pace to notch record ticket sales this year. But as more Americans splurge on experiences over objects, concert prices have surged nearly 15% from prepandemic. It’s good news for Ticketmaster, which is said to make up 70%+ of ticketing services for major venues like Madison Square Garden.
THE TAKEAWAY
It’s hard to be a hater of the top player… Music fans may be mad at Live Nation, but its live-music dominance makes it hard to escape. In January, Live Nation was accused of snubbing venues that didn’t use Ticketmaster. Meanwhile, Alexandria Ocasio-Cortez tweeted that Ticketmaster was a “monopoly” after the Swift drama. But the backlash hasn’t curbed demand: Ticketmaster sales for 2023 shows are already on track to surpass this year’s.
Taylor Swift – radioaustintexas.com
Taylor Swift website(opens in new tab)
Last updated 11/17/2022
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